- Market volume and structure
- Market potential and dynamics
- Key market players

- Key competitors’ profiles (brands, market shares, regional expansion, pricing, distribution chains)
- Competitors’ advertising and promo activities
- SWOT analysis: Client vs. key competitors

- Target customers identification/ profile
- Customers’ needs and preferences analysis
- B2b customers: key decision makers and decision making factors
- Market potential estimation

- Semi-structured phone/ f2f interviews with the Clients’ customers
- In-depth interviews with key customers’ representatives/ VIP customer
- Estimation of CSI (Customer Satisfaction Index) based on individual parameters scores given by respondents;
- Analysis / comparisons for departments/ individual outlets/ operators/ regional divisions.

- Identifying of distribution chains typical for the market
- Identifying of key players by channel/ region and their business connections and terms of work;
- Estimation of dealers/ distributors performance level and matching the standards of work
- Analysis of trade promotions effectiveness

- Estimation of general satisfaction level of different segments of employees (including linear personnel, managers and top managers)
- Analysis of key satisfaction/ dissatisfaction drivers for different positions/ segments of employees
- Employees motivation policy optimization

- “External” corporative brand image (brand perception by customers/ partners/ distributors/ sales personnel/ potential employees)
- Media representation of corporative brand image
- “Internal” brand image – corporative brand perception by employees/ managers.

- Analysis of media preferences for business targets/ key decision makers
- Pre-tests of advertising materials/ concepts
- Post-campaign estimation: advertising reach and effect on target customers’ attitude towards the brand/ product/ service
- Interviewing of visitors/ participants of exhibitions, trade shows, special events