- Consumer attitudes and usage experience towards the category: usage occasions, purchase frequency and volumes, substitutes, consumption dynamics, perceptions
- Brand consumption experience and purchase/ consumption drivers
- Market segmentation/ mapping
- Marketing communication effectiveness and channels

- Brand KPI: awareness, consumption experience, loyalty, future purchase intention, rejection, repertoire, switching to/ from other brands
- Brand image: achieved/ specific attributes, communication potential analysis, strengths and weaknesses, mapping
- Brand communication effectiveness: ad awareness, understanding of communication message, ad influence on brand image

- Target consumer profile analysis (socio-demographic characteristics, consumption habits, motivations)
- Segmentation of target consumers by their social and demographic parameters, psychographics, consumption habits, attitudes towards a brand etc.)

- Market environment analysis, indicating of most prospective segments/ niches
- Analysis of consumer needs and expectations., indicating of unsatisfied/ under satisfied needs and consumption drivers
- Indicating of a new product/ brand target group
- Recommendations on new brand/ product positioning, concepts testing
- Estimation of a new brand/ product market potential
- Volumetrics
- Car clinic

- Concept tests
- Blind product tasting
- Sensory tests
- Usability tests
- Product in-home placement (diaries/ on-line blogs, filming, home usage tests)

- Evaluation of a pack on shelf (broad competitive environment) and compared to key competitors;
- Estimation of general package liking/ perception
- Estimation of various package elements (logo, label, material, shape, design, color etc.)
- Choosing the best new package variant, comparisons with existing design / with competitors

- Evaluation of advertising materials (ads, storyboards)
- Estimation of general liking and perception of various ad elements/ personages
- Analysis of communication message perception
- Simulation of real environment: estimation of TV ads blocks (5-7 ads)

- Price elasticity analysis
- Optimization of price positioning (for a brand/ product)
- Brand Price Trade-Off (BPTO)
- Choice based conjoint (CBC)

- Post-campaign effectiveness estimations and tracking studies;
- ATL: TV, radio, printed media, outdoor
- BTL: all types of promo, events, POSM (monitoring, mystery shopping, estimation of influence on shoppers’ behavior)

- Consumer perception of a category: definition, borders and marginal products, structure, needs and attributes associated with a category
- Neighbor categories and substitutes
- Purchase habits and in-store expectations (location within a store/ on shelf, layout principles)
- Purchase decision making tree for a category/ sub-categories

- Post-campaign effectiveness estimations and tracking studies;
- ATL: TV, radio, printed media, outdoor
- BTL: all types of promo, events, POSM (monitoring, mystery shopping, estimation of influence on shoppers’ behavior)

- In-depth understanding of target consumers life world, life style, social environment, values, interests, daily practices (in consumption, social and leisure activities, family life etc.)
- Getting insights into consumer motivations in choosing certain brands/ products, understanding of unsatisfied needs and basic expectations;
- Different types of visual reporting: filming, photo sessions, picturing of certain activities/ persons
- In-home visits, interviews, accompanied outings

- Services, durables, automotive
- Phone/ f2f interviews with the Clients’ customers;
- Estimation of CSI (Customer Satisfaction Index) based on individual parameters scores given by respondents;
- Analysis / comparisons for departments/ individual outlets/ operators/ regional divisions.