On March 19 The Moscow News, Russian version, published an article The Ruling Authorities Set the Trend for "Incurability" of Corruption. The article refers to the results of the research on "Informal Economics: Barriers of Growth", that was conducted by MITTEL MGU in cooperation with Russian Presidential Academy of National Economy and Public Administration in autumn 2011.

On March 15 Regina Gromova, Managing Director of MITTEL MGU, took part in 2nd "Continue Grushin" Conference organized by WCIOM.

Regina was presenting the results of the complex research "Informal ecomomics: Barriers of Growth", that was conducted in September-November 2011 in cooperation with Russian Presidential Academy of National Economy and Public Administration, as a part of the master class "Boundaries of corruption".

Presentation is available here, in Russian

Annual 3D Marketing Research and Consulting conference took place in Frankfurt am M. on March 8-9.

During the meeting researchers from various countries shared their experience and methodological developments, in particular in automotive market research that still main focus of our cooperation. Some ideas of multi-country self-initiated projects were generated in a brain-storm mode, and key steps of the network promotion for 2012 were agreed. Also during the meeting Management Board members were appointed, including Regina Gomova, Managing Director of MITTEL MGU.

The meeting was conducted in Klassikstadt center. Antique vehicles that are stored in this center have proved to be a very beneficial environment for the meeting, making it as much informal and creative as possible.

X Top Marketing Management forum was conducted in Moscow, October 26-28.

Svetlana Miroshnikova, MITTEL MGU business development director, conducted there a master class dedicated to new approaches to advertising effectiveness evaluation. The master class appeared to be one of the most interesting events withing the conference - presentation generated vivid discussion and during the break forum participants enjoyed a dartz game organized by our support team - Polina Burykina and Anatoly Varnakov.

Presentation entitled "Advertising Effectiveness: Sense and Sensibility" (in Russian) is available here.

To see more details and pictures from the conference visit our FB page.

Research & Results 2011 trade show is one of the key events in the European research industry. It took place in Munich, on October 26-27 2011. Regina Gromova, MITTEL MGU managing director participated in this trade show.

The trade show gathered 147 participating companies from all European countries and from all parts of the world. Informal atmosphere made it a very good place for networking and stimulated information exchange.

The trade show was accompanied by a series of thematic workshops dedicated to innovative research approaches in traditional spheres as well as in new ones, related to social networks expansion. One of the most interesting workshops, in our view, was the presentation of 360^o Shopper methodology that allows complex analysis of shopper behaviour online and offline.

In august 2011 our company has become a partner of Focus Vision network, that offers a convenient platform for distant viewing of focus groups via Internet. Now we able to provide to our clients an opportunity to view what's happening at the focus group in a real time mode, from any part of the world. FocusVision has become de-facto a global standard in services for market research as it sustains the highest quality of video and audio streaming and reliability. It could be specially helpful for our international clients who already have FocusVision experience to use the same convenient platform in Russia. The well-known motto of FocusVision says: “It’s like being there. Only better” - and they have a right to say so. We hope that we'll be able to meet our clients' needs even more now, when we have this opportunity:)

Here you can find a full list of FocusVision partners that now includes our company.

Regina Gromova, the Managing Director of MITTEL MGU,enlighted the specifics of market research when one has to deal with high income target groups

ESOMAR regional conference Best of Russia 2011 was conducted in Moscow. As many participants noted, Russian researches waited for this for more than 20 years, since first companies and researches joint ESOMAR.

The speakers told about the current situation in market research in Russia and future prospective, and also new tendencies and methods of market research. Regina Gromova, Managing Director of MITTEL MGU took part in this conference.

Elvira Vasileva, Senior Manager of the Quantitative department, старший менеджер отдела количественных исследований MITTEL MGU, became one of the participants in the TV program shown by Doverie TV channel on June 17th at 21-30. The program was about market research as an occupation, and Elvira told about quantitative research specifics. The record of the program is available here – in Russian.

Regina Gromova, Managing Director of MITTEL MGU, took part in the conference Qualitative Consumer Research and Insights 2011, April 7-8, Malta. The conference was organized by Merlien, an institution that sees its mission in improving research standards worldwide and promoting of innovations in market research.

Conference participants shared their experience of conducting studies in online communities, researches based on various mobile technologies and software, discussed new opportunities available with new research technologies. Conference format included a number of workshops where participants could design a study based on cutting edge research methods and discuss the results of such experiments.