We widely use multi-stage project designs and work with respondent panels

In order to deepen the level of interpretation, we often enrich in-hall research methodologies with elements of ethnographic / observational research (focus groups + in-home observations).

Smart enabling techniques often really add value. That is why we often use pre-tasks prior to focus groups / interviews.

We have a high level of expertise in recruiting mass targets as well as difficult-to-reach respondents (including high net income individuals, opinion leaders, luxury brands’ consumers etc.)

Our methodological repertoire includes:

• All types of focus group discussions (incl. creative sessions, mini-groups, prolonged groups)
• In-depth interviews
• Expert interviews
• Dyads, triads
• Brain-storming sessions
• Ethnographic research (in-home observations, accompanied shopping trips, accompanied test-drives, accompanied
• outings, “ life world” studies)
• Diary blogs
• Documentaries, Vox Pops
• Semiotic Research
• Online qualitative research (online focus groups, online communities, netnography)