We use the following data collection methods:

• Face-to-face interviewing (in-home, in-office, in the street, in points of sale etc.)
• Telephone interviews (CATI or P&P)
• Central location tests
• Home tests
• CAWI surveys (including on-line panel surveys and click tests of visuals and texts, and shelf tests)
• Observations (Mystery shopping, anonymous observations of shoppers etc.)

TYPES OF RESEARCH

• Ad hoc research
• Recurrent projects (trackers)